Buying handcrafted jewelry isn’t always easy and can be a challenge. People like to touch, feel and try on the jewelry, looking over every aspect of the piece before making a final purchase. To sell and purchase jewelry online here are some questions to keep in mind:*What makes people buy?
*What makes people shop with the same jewelry artist again?
*What designs and price ranges would fit best into a potential buyer’s budget?
One of the main reasons that people purchase online is for the love of handcrafted jewelry. It has become much easier to acquire fabulous and unique pieces that you normally might not see in a traditional brick-n-mortar store via online websites, blogs, or shopping venues. Some people see handcrafted jewelry as a wearable form of art, often reflecting their own personalities with individual custom designs. One comment I’ve heard lately from buyers is “If it’s one thing I don’t want is to see my jewelry coming and going.” Meaning, they see the same jewelry they have purchased everywhere they go; home, office, church, and general outings. 
Many buyers are drawn to handcrafted jewelry because of the way it feels. This refers to the level of skill it took to craft the piece along with the creativity and how the entire piece (necklace, earrings, bracelet, etc.) all work together. This gives the buyer the ability to purchase from a variety of specialty artists with unusual talents and designs.
Other reason is the ease of shopping online. When shopping online, the prices and policies are well visible to the buyer. Nothing is hidden, no missing tags or not priced all together. Online, prices are reflected with ever piece and they know what to expect. There is also no ‘pressure’ from a sells person hover over them to make a sell. It gives the buyer an opportunity to shop around for jewelry and prices from many different artists, rather than the single mass produced pieces found in brick-n-mortar stores.
Shopping online offers the benefit of less stress; especially to those who don’t live close to any major shopping venues. It gives the buyer time to browse around the internet at any time of the day or night, at their favorite online shops from the comfort of their home or office. Most buyers will admit they will do anything to avoid driving and traffic, long lines and crowds to the easy and convience of shopping from home or office via the internet. Buyers will continue to purchase from the same artist because of craftsmanship, fair pricing, and unique designs. For these reasons, keep these things in mind when selling your jewelry online:
*Make sure you have quality craftsmanship; check all findings, settings and fittings to make sure they are all tight.
*Price your jewelry accordingly; we all want a fair price for our works of art. However, be fair and price jewelry pieces according to the market and consumer you are targeting.
*Retain your own personal style and let it be reflected in your jewelry making. Don’t be afraid to try different techniques and styles, even beyond your tastes. Never know when it might catch the eye of a potential buyer!
Above all be unique and unusual; offering what others may not and you will keep the buyers coming back. Handcrafted jewelry is coming back in, especially if designs reflect the personality of the individual that no one else can!
Many buyers are drawn to handcrafted jewelry because of the way it feels. This refers to the level of skill it took to craft the piece along with the creativity and how the entire piece (necklace, earrings, bracelet, etc.) all work together. This gives the buyer the ability to purchase from a variety of specialty artists with unusual talents and designs.
Other reason is the ease of shopping online. When shopping online, the prices and policies are well visible to the buyer. Nothing is hidden, no missing tags or not priced all together. Online, prices are reflected with ever piece and they know what to expect. There is also no ‘pressure’ from a sells person hover over them to make a sell. It gives the buyer an opportunity to shop around for jewelry and prices from many different artists, rather than the single mass produced pieces found in brick-n-mortar stores.
Shopping online offers the benefit of less stress; especially to those who don’t live close to any major shopping venues. It gives the buyer time to browse around the internet at any time of the day or night, at their favorite online shops from the comfort of their home or office. Most buyers will admit they will do anything to avoid driving and traffic, long lines and crowds to the easy and convience of shopping from home or office via the internet. Buyers will continue to purchase from the same artist because of craftsmanship, fair pricing, and unique designs. For these reasons, keep these things in mind when selling your jewelry online:
*Make sure you have quality craftsmanship; check all findings, settings and fittings to make sure they are all tight.
*Price your jewelry accordingly; we all want a fair price for our works of art. However, be fair and price jewelry pieces according to the market and consumer you are targeting.
*Retain your own personal style and let it be reflected in your jewelry making. Don’t be afraid to try different techniques and styles, even beyond your tastes. Never know when it might catch the eye of a potential buyer!
Above all be unique and unusual; offering what others may not and you will keep the buyers coming back. Handcrafted jewelry is coming back in, especially if designs reflect the personality of the individual that no one else can!
