Business’s today face major challenges and opportunities in marketing, such as globalization and advances in technology. These both play major parts in the marketing strategy of a business. Marketing is not only a social process of how to get your products and services to the consumer, but it is also the process of planning and executing the concepts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
While there are many different schools of thought on marketing from old school such as print ads, direct mailings to old fashion trade shows and the new school of the internet, online selling venues, business websites, even blogging and social networking are now considered to be ‘the place to sell your products’ or at least keep in touch with your customer base. But one thing remains the same within the world of getting your product out there and marketing, the four major pieces of marketing: Product, Price, Place and Promotion and the following questions:
1) How can you spot and chose the right target markets?
2) How can you differentiate your products and services from the competition?
3) How far do you go to customize your products and services for each customer?
4) What are the major ways you can grow your business or company?
5) How can you build stronger brands in order to continue to grow your business or company?
6) How do you keep your customers loyal to you, just beyond the first few purchases?
7) How do you measure the payback from advertising, sales promotions, and public relations?
Just thinking about these questions gets the ball rolling about your businesses marketing strategy. It is one of the main reasons a company will ‘make or brake’ it in their industry. Most businesses, unless they are very large, don’t usually consider marketing. But it is one of the most important ‘hats’ a business person will wear.
Marketing your products or services just right will bring back customers and keep your business in front of the consumer. Keep in mind though; too much exposure could ruin your business or product, so try to keep an even marketing plan.
Learn about your competition, their target markets and pricing strategies and capitalize on feeding what works into your business.
Marketing is a challenging concept in any business…from print ads, to internet, to direct-mailings, internet selling or even social networking; no matter what avenue you chose, just keep in mind the 4 major pieces of marketing: Product, Price, Place, and Promotion.
While there are many different schools of thought on marketing from old school such as print ads, direct mailings to old fashion trade shows and the new school of the internet, online selling venues, business websites, even blogging and social networking are now considered to be ‘the place to sell your products’ or at least keep in touch with your customer base. But one thing remains the same within the world of getting your product out there and marketing, the four major pieces of marketing: Product, Price, Place and Promotion and the following questions:
1) How can you spot and chose the right target markets?
2) How can you differentiate your products and services from the competition?
3) How far do you go to customize your products and services for each customer?
4) What are the major ways you can grow your business or company?
5) How can you build stronger brands in order to continue to grow your business or company?
6) How do you keep your customers loyal to you, just beyond the first few purchases?
7) How do you measure the payback from advertising, sales promotions, and public relations?
Just thinking about these questions gets the ball rolling about your businesses marketing strategy. It is one of the main reasons a company will ‘make or brake’ it in their industry. Most businesses, unless they are very large, don’t usually consider marketing. But it is one of the most important ‘hats’ a business person will wear.
Marketing your products or services just right will bring back customers and keep your business in front of the consumer. Keep in mind though; too much exposure could ruin your business or product, so try to keep an even marketing plan.
Learn about your competition, their target markets and pricing strategies and capitalize on feeding what works into your business.
Marketing is a challenging concept in any business…from print ads, to internet, to direct-mailings, internet selling or even social networking; no matter what avenue you chose, just keep in mind the 4 major pieces of marketing: Product, Price, Place, and Promotion.
